Instagram Management
Consistent, thoughtful support to help your Instagram presence stay active, engaging, and aligned with your brand.
Social media strategy ยท Charlotte, NC
Make your social presence feel like you.
Thoughtful social media strategy and Instagram support for small businesses ready to show up with more clarity, consistency, and confidence.
A thoughtful approach
Your business has a story. Let's make sure your social media tells it.
What I do
Support that fits your business.
No one-size-fits-all playbook. Just intentional social media support built around your goals, your audience, and the way your business works.
Social Media Strategy
A clearer direction for your social media, grounded in your business goals, your audience, and what makes your brand different.
Content Planning
A practical plan for what to share and why, helping you create more intentionally and spend less time wondering what to post next.
Selected work
Different businesses.
Thoughtful strategies.
Every business has its own voice and audience. The goal is to build a social presence that reflects both.
Home services
Portfolio image coming soon
Portfolio image coming soon
Home Services
Building a consistent presence
Instagram support designed to help a home-services business communicate its work, connect with local customers, and maintain a consistent presence.
Health & wellness
Portfolio image coming soon
Portfolio image coming soon
Health & Wellness
Planning with intention
Instagram strategy and content planning for a health and wellness studio, with an emphasis on purposeful communication and a cohesive brand voice.
A little about me
Meet Emily.
I'm Emily Craft, the founder of McQuay House Studio. I help small businesses approach social media with more intention, a clearer strategy, and a plan that feels true to who they are.
With a background in marketing and a specialization in social media, I bring both strategic thinking and a practical understanding of what it takes to show up consistently online.
My goal is to make social media feel less overwhelming and more connected to the bigger picture of your business.
Master's in Marketing
Specialization in Social Media | University of Alabama
Bachelor's in Marketing
University of Alabama
The McQuay House approach
Intentional over overwhelming.
Social media doesn't have to mean doing everything, everywhere, all the time. A thoughtful plan starts with what matters most to your business.
Start with your goals
Understand your business, your audience, and what you want your social media to accomplish.
Build a thoughtful plan
Connect your message, content, and approach to a strategy that makes sense for your business.
Show up consistently
Create a more manageable rhythm for sharing your story and connecting with your audience.
Your next chapter starts here
Let's make social media work for you.
Have a business you care about and a social presence you're ready to grow? I'd love to hear what you're working on and explore how I can help.
Get in touch emily@mcquayhousestudio.com